+ More
OUR SERVICES
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+ Re-Design
+ Packaging
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TEAM
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ART DIRECTION & DESIGN:
Design Studio B.O.B.
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LEAD STRATEGY
Katjes Greenfood
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PHOTOGRAPHY:
Franziska Vehring
BRIEF:
Our task was to bring the brand more into focus and organize the information more clearly. In the current design the hierarchy of information was not properly balanced. In addition, the strong logo barely had room to shine.
SOLUTION:
Together with the Katjes Greenfood team, we ensured that the brand is clearly in the foreground. The logo is present at the top and the information is well structured. The new design is fresher, more colorful and more eye-catching overall. Together with the client, we also decided on a brand color, that will run through the entire product range in the future and that enables quick recognition of the logo. We also created small icon illustrations which, in combination with the colored wave, clearly represent the respective flavor.
