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SUN OZON by ROSSMANN

LOCATED IN BURGWEDEL, GERMANY
CLIENT: 

Dirk ROSSMANN GmbH 

+ More

OUR SERVICES

+ Art Direction

+ Packaging

+ Illustration

TEAM

ART DIRECTION & DESIGN:

Design Studio B.O.B.

PHOTOGRAPHY:
Franziska Vehring
SET DESIGN
Deborah Dixkens

BRIEF

Skincare meets suncare .. our task: designing a "sun care" routine for Sun Ozon, an own brand of ROSSMANN, one of Germany's main drugstore companies. The aim was to put a focus on the different steps of the routine while having a consistent overall look that gives the feeling of a pastel summer.

SOLUTION

Together with the Rossmann team, we ensured that the brand is clearly in the foreground and easily recognizable. The logo and overall layout is clean and well structured to ensure a well readable hierarchy of all information. 

A flag on the top left corner marks the different steps of the skin care routine. 

In the background, a pastel illustration can be seen of a sun that is covered by the shadow of a palm tree leaf.  The sunrise and sundown position of the sun is an additional indicator of the steps to follow in the routine.

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PHOTO SHOOTING

The art direction of the photo shooting follows the idea of opening a bathroom cabinet to a world full of summer and warmth, that fits perfectly with the pastel summer vibe of our product.

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