Branding and Packaging for SOLAPA, a suit supplier from Puerto Rico who provides tailor-made suits for extravagant and sophisticated men. 

A bold and colorful brand with a personal touch of handmade has been designed.

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The logo is, like the cloths, handmade and is formed of a strong and edgy handwritten type. The first letter "S" imitates the shape of the "Solapa", which is Spanish for lapel.

 

The lapel is also reinterpreted in a very abstract and minimal way by the emblem, which accompanies the handwritten logo and also serves to build a pattern. 

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The colors are inspired by the colorful and unusual fabrics that are used for the suits.