Solapa - Suit Label
LOCATED IN SAN JUAN, PUERTO RICO
+ Art Direction
+ Packaging Design
ART DIRECTION & DESIGN
Design Studio B.O.B.
Branding and Packaging for SOLAPA, a suit supplier from Puerto Rico who provides tailor-made suits for extravagant and sophisticated men.
A bold and colorful brand with a personal touch of handmade has been designed.
The logo is, like the cloths, handmade and is formed of a strong and edgy handwritten type. The first letter "S" imitates the shape of the "Solapa", which is Spanish for lapel.
The lapel is also reinterpreted in a very abstract and minimal way by the emblem, which accompanies the handwritten logo and also serves to build a pattern.
The colors are inspired by the colorful and unusual fabrics that are used for the suits.