For Orange we created a flexible and multifunctional identity with a main focus on the high quality of the coffee brand. 

Key element of the Logo is the illustration of a coffee plant. 

Inspired by old biological graphics the illustration shows the different growth phase of the coffee plant. 

The name "Orange" refers to a town in Australia. Australia is well know for a high quality coffee scene. Therefore we add the coordinates of the town to the main elements of the branding. 

We worked together with the interior Designer Bianca Timmermann. Its was really important to us during the process that the graphic elements and the interior concept work nicely together and create a consistent visual appearance.