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OUR SERVICES
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+ Art Direction
+ Packaging
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TEAM
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ART DIRECTION & DESIGN:
Design Studio B.O.B.
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3D VISUALS:
Gabriel Cellini
BRIEF:
Sali and Sara Nuru came to us with a very special task: to redesign the packaging for their social brand nuruCoffee. Every purchase of a pack supports smallholder cooperatives and the empowerment of women in Ethiopia.
The coffee was to be made more attractive for stationary retail in organic shops and the individual history of the company and the brand message ‘Sisterhood of Coffee’ were to be clearly communicated.
SOLUTION:
In close dialogue with the sisters, we created a further development of the existing packaging design with a focus on high quality and approachability. The warm earth tones of the labels and the anthracite and cream colours of the packaging create a warm image in comparison to the black and white predecessor. The targeted use of typography and illustration elements has been thought through down to the smallest detail and has a modern look without losing the brand essence.
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