LOCATED IN HEERLEN, NETHERLANDS
+ Creative Strategy
+ Tone Of Voice & Slogan
+ Creative & Art Direction
+ Motion Graphics
CREATIVE & ART DIRECTION
& PROJECT LEAD:
Alessia Sistori, Lilly Friedeberg
STRATEGY & COPYWRITING:
Eli Alaimo Di Loro
Noteborn provides luxurious made-to-measure wardrobes that are made to last. The traditional company has existed for several decades in the Netherlands and is now expanding to the German market. We were contacted by the company to refresh their brand image and accompany them in this new step.
To do this, we revamped the entire brand and communication strategy, developed a new tone-of-voice and a new tagline. Based on this new brand character, we developed a cohesive creative direction for their moving and still imagery, as well as a re-branding that took their existing logo and brand elements to the next level and put them in a fresh and premium light.
We created a whole visual concept including brand world, new typography concept, new color concept, illustrations, iconography, layout systems for on- and offline assets, as well as motion graphics and art direction for photography and film.