LOCATED IN GUADALAJARA, MEXICO
+ Art Direction
ART DIRECTION & DESIGN LEAD:
Alessia Sistori, Lilly Friedeberg
Eli Alaimo Di Loro
Branding for Na'Sara, an Oaxacan traditional bakery located in Guadalajara, Mexico.
Ancestral indigenous bread-baking techniques have been passed down through the owner's family for generations. She defines it as a magical gift inherited from Doña Sara, her great-grandmother.
For the design, we drew inspiration from the strong bond between them, incorporating typical elements of their heritage into the logo, such as the shapes of their aprons and the baskets worn on their heads.