mymuesli

We worked closely with mymuesli to redesign the packaging of their retail cans.
For years, mymuesli has stood out in Germany’s muesli landscape with its distinctive logo and iconic can shape. Our task was to subtly modernize the design while maintaining its recognizable look and giving greater emphasis to the flavor names and the organic seal.
Especially in the retail environment, it’s crucial that the flavor is instantly recognizable. To achieve this, we highlighted the flavor name by placing it within a bowl-shaped element and created custom ingredient illustrations for each variety. The design is completed with bold background colors that stand out on the shelf and are designed to spark appetite and curiosity for the product.