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OUR SERVICES
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+ Art Direction
+ Packaging
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TEAM
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ART DIRECTION & DESIGN:
Design Studio B.O.B.
BRIEF:
Matchaland aims to strengthen its healthy alternative to energy drinks through a modern and appealing design concept. The focus is on presenting the variety of Matcha drink flavors in an engaging and visually distinctive way. At the same time, the high quality of the products should be emphasized, and the existing logo seamlessly integrated into the new concept. The goal is to create a design that not only highlights the rich assortment of flavors but also reinforces the brand identity creatively, inspiring customers to explore the entire product range.
SOLUTION:
An innovative and appealing design concept was developed for Matchaland, centered around the existing logo. To emphasize the variety of flavors, tasteful photo collages were created to capture the unique essence of each flavor—from fruity and light to refreshingly bold. This is complemented by a fresh color scheme that individually highlights each flavor while ensuring clear recognition across the brand. The entire packaging production process was optimized to guarantee not only visual appeal but also the highest quality standards. The result is a cohesive, modern brand appearance that authentically reflects Matchaland’s philosophy and puts the diverse range of flavors front and center—a design that sparks curiosity and invites customers to explore every flavor.
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