LOCATED IN BIELEFELD AND
+ Art Direction
+ Web Shop /Webdesign
ART DIRECTION & DESIGN:
Design Studio B.O.B.
Hüsken is a luxury fashion retailer with a long history and tradition. The family-run company was founded in 1962.
When the Hüsken family came to us, they wanted us to preserve the essence of their brand while bringing it to a new, modern level. In addition to the redesign, they also wanted us to create a web store for them, so that the traditional fashion store could offer their carefully selected fashion also online.
We went through many of their materials and logo design evolutions to create a new timeless version for them, keeping the features of the familiar logo. Above all, we wanted to create a unique version of their logo, so we designed our own logotype and handmade lettering.
For the web store, we designed a clean look with space for details, while keeping it clear and easy to navigate.