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AlessiaSistori_GädesFashion_Branding_Bus

GÄ-DES

LOCATED IN HOUSTON, USA

+ More

OUR SERVICES

+ Art Direction

+ Branding

+ Packaging Design

+ Packaging Construction

TEAM

ART DIRECTION & DESIGN:

Design Studio B.O.B.

PHOTORGAPHER:

Marc Oortman

GÄ-DES sells fashion to strong, independent and sophisticated women from all over the world.
The brand radiates strength and self-confidence, but is feminine and elegant at the same time.
The brand works with glamorous materials that make every woman feel like a goddess when she wears them.
The brand has a very strong layout and typographic language, which makes it highly recognisable. This provides the opportunity to use a different type of paper and material for each new collection without losing the essence and character of the brand. This concept is a nod to the infinite diversity of women in the world that this brand appeals to.
The two collections presented are the standard collection (white paper and material) and the winter collection (metallic fluorescent paper and material)
Translated with DeepL.com (free version)

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