ART DIRECTION & DESIGN:

Design Studio B.O.B.

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DESIGN TEAM:

Alessia Sistori

Lilly Friedeberg

 

ASSISTANCE:

Léane Beauquis

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CLIENT:

foodwunder.de

foodwunder is a startup based in Berlin that sells organic flours, cereals, bread- & cake-baking mixes for people with gluten intolerance or other food allergies. Their goal is to make eating feel fun, tasty and simple again for people who always have to take care about what they eat. 

 

We created the branding, design system, logo, icon design, packaging, look and feel, social media and graphical communication for the brand.

 

The design and color system can be complemented endlessly, whenever there is a restock of new products. The handmade logotype is based on a sans-serif font with some wondrous details that are inspired by the name and philosophy of the brand. In addition, a complex icon and illustration system have been designed.