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+ Art Direction
+ Packaging
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TEAM
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ART DIRECTION & DESIGN:
Design Studio B.O.B.
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PHOTOGRAPHY:
Franziska Vehring
BRIEF
Facelle is a period product brand, an own brand of ROSSMANN, one of Germany's main drugstore companies. They just launched their first period panty collection for teens in two different sizes. The aim was to not make it look like a typical period care product but a fun packaging that wouldn't be uncomfortable for teenagers to buy when they are still new to the topic.
SOLUTION
Together with the Rossmann team, we developed a colorful concept that is fun and communicates all important information clearly.
The logo is prominent and is combined with a new playful tagline reading "young".
In the background, a chess pattern gives a young and modern feeling to the packaging and also indicates the two different sizes through its colors. Furthermore, the colors indicate the product colors that can be also seen on the icon in the front.
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