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OUR SERVICES
+ Art Direction
+ Re-Branding
+ Packaging
+ Graphic Design
+ Illustration
+ Logo Design
Fermented organic vegetables for every day. Healthy, delicious, and with a fresh new look.
For Complete Organics, we reimagined the brand identity and brought fermentation out of the organic niche. Our goal, in collaboration with the client, was to create a brand that feels just as vibrant and full of character as its products.
We further developed the visual identity with more color, more clarity, and more personality.
The new packaging ensures clearer differentiation between varieties, highlights flavor and usage, and makes the products instantly recognizable on the shelf. An authentic, vibrant visual style complements the new look and conveys Complete Organics as approachable and delicious.
CORPORATE DESIGN & PACKAGING:
Design Studio B.O.B.
BRAND STRATEGY:
Michael Dziewior & Janis Englert for Complete Organics
BRAND MANAGEMENT:
Stella Bartolomee for Complete Organics
PRODUCT PHOTOGRAPHY:
Charlotte Kuke for Complete Organics
The rebranding builds on the brand’s visual foundation and reinterprets it with a sense of fun, confidence, and freshness.
The green has become juicier, the red more vibrant, and also the rest of the color palette is directly inspired by the taste of the products.
The new wordmark is friendly and approachable, complemented by organic shapes and playful icons.
The result is a strengthening of the brand’s core and a clear communication of the key brand message: simple, delicious, fermented.
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