+ More
OUR SERVICES
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+ Re-Design
+ Packaging
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TEAM
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ART DIRECTION & DESIGN:
Design Studio B.O.B.​
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3D:
Dennis Mertsch
BRIEF:
Our task was to develop a comprehensive brand world around Cleen’s existing logo. The goal was to create a visual system that communicates a strong and consistent brand image while emphasizing Cleen’s core values – particularly its commitment to natural and healthy products – across all future offerings.
SOLUTION:
Building on the existing logo, we created an iconic image: a cheerful smiley face formed from the letter “C.” This smiley symbolizes the joy of a bright, healthy smile. It features prominently on the children’s toothpaste and integrates into a visual formula on adult variants, combining the logo with a toothpaste icon and flavor symbol for a cohesive design.
Cleen toothpaste is free of unnecessary chemical additives, ensuring gentle yet effective oral care. With natural ingredients, it appeals to health-conscious consumers who value quality and sustainability.
A fresh color system highlights purity and naturalness, while careful created packaging design reflects the brand’s high standards. The result is a modern, trustworthy identity that showcases Cleen’s commitment to health, quality, and simplicity.
