Clare & Me
LOCATED IN BERLIN, GERMANY
+ Art Direction
+ Social Media
CREATIVE DIRECTION & DESIGN:
Design Studio B.O.B.
Clare&me is a mental health support App from Berlin. The founders developed an AI which calls the users and chats with them about their anxieties and worries; All 100% anonymous and judgement free.
Since there are long waiting lists in Germany for psychological assistance, this assistant functions as a first aid self-help tool and supports users in tough times.
We created a custom logo type and a branding concept around it that have a clean and calming vibe. A clear and easily readable typography and an icon system are complementing the logo.
We collaborated with Marietta Bernal for the illustration style in order to create an inclusive, abstract and yet human look for the personas shown.