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OUR SERVICES
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+ Art Direction
+ Packaging
+ Branding
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TEAM
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ART DIRECTION & DESIGN:
Design Studio B.O.B.
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PHOTOGRAPHY:
polina.studio
BRIEF:
BYVIDA is an innovative supplement for women, designed to counteract hair loss—whether caused by hormonal changes, discontinuation of hormonal contraception, or stress. The brand’s design needed to appeal to a broad target audience, as various age groups are affected. The key challenge was to strike a balance between a science-backed, medical aesthetic and a modern, wellness-oriented look. The product had to inspire trust and credibility while also evoking a sense of positivity—moving away from the heaviness of hair loss and towards a self-care solution that promotes well-being.
SOLUTION:
The branding and packaging concept harmoniously blends science and wellness. Clear, inviting colors and elegant typography create a modern, appealing aesthetic that makes the product accessible and attractive to different generations.
The conscious use of high-quality packaging materials and a pleasant tactile experience enhances the sense of well-being from the moment the product is opened. The result: a brand identity that builds trust, conveys professionalism, and places self-care at its core—a brand that offers those affected a positive and motivating perspective.
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